Whenever we talk to someone about adopting social for business use, one question that keeps recurring is “What is the ROI ?”. Like any investment in technology today, some sort of measurable return needs to be identified in order to justify the expenditure, so the question invariably gets asked.
Let’s dial the “way back machine” to 1900, when the telephone system was still in its infancy.
“So Mr. Smith. You have witnessed the demonstration of our latest communications device. Your impression?”