Your business is established in your industry. Now you are ready to take the next step to become a market leader!
Want to become a market leader? Need formal Sales and Marketing programs to get there?
Marketing is becoming an integral part of your organization. In order to be successful, it must be tightly integrated with Sales, Product Management, Executives, and even the Board.
The real value of any marketing effort is measured in sales results. The Mid-sized Business Program is designed to compliment your existing sales and marketing efforts, or if need be, become your out-sourced marketing department. It starts by ensuring a solid foundation of brand standards, social presence, and alignment to your business planning and the customer's journey. It then establishes one cohesive voice across all of your outward-facing channels, to ensure that the market is clear about who you are, what you do, and how they can engage you. Finally, it builds a marketing machine that consistently attracts new leads to the top of your sales funnel on a regular basis.
All of this is properly instrumented to provide the analytics necessary to fine tune your marketing efforts at every stage, thereby optimizing the results.
Social Sales and Marketing isn't about standing on a street corner with a megaphone. It's about providing a conversation between the customer and the vendor throughout the customer's journey that ultimately results in a sale.
Leads, not Likes
While most social marketers will try to measure success based on followers, Painted Lemur Studies believes that social marketing must be measurable in business terms. Following our content-based approach, the Mid-sized Business Program establishes a regular cadence of information to the market. Potential customers can then make informed decisions throughout the buyer's journey, while vendors can gain valuable insight into the market's requirements and directions. Ultimately, the Mid-sized Business Program provides real, tangible, measurable results in the form of leads and sales.
|Brochures, White Papers, Blogs, Videos|
|Posts on Social sites based on created collateral, multiplying each month|
|Executive Advisor (Business Mentor)|