Don't Touch Me
I recently saw a description of a B2B social forum that stated,
“the socially except-able way is to touch your prospects 6 times but only the 6th touch can be an advertisement about you, your company and/or your solution(s)”.
Ignoring the obvious, and ironic, misspelling, one needs to ask: what should the other five touches be?
“…send them relevant articles about changes in their industry or significant trends that are accruing.”