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Don’t Touch Me - Inform Me

Don't Touch Me

I recently saw a description of a B2B social forum that stated,

“the socially except-able way is to touch your prospects 6 times but only the 6th touch can be an advertisement about you, your company and/or your solution(s)”.

Ignoring the obvious, and ironic, misspelling, one needs to ask: what should the other five touches be?

“…send them relevant articles about changes in their industry or significant trends that are accruing.”

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